Interview of Andrew Turner by DerekD on PleasureRadio.fm…Extract
Our Global Sale Manager, Andrew Turner, was interviewed by DerekD from PleasureRadio.fm. Below are extracts from the interview:
From PleasureRadio.fm.: ‘Explain Reporo’s business’
“It’s classic ‘display advertising’, whereby our adserver selects the banner/text ad and delivers it to adult mobile sites or mobile phones around the world. It is very difficult to deliver an ad to the right type of phone or country and include the right content, niches etc. at the right time and to the right person. Kieren O’Keeffe, the owner, has vast knowledge of the mobile industry and has put together a very strong team. We are now trying to dominate the adult mobile market serving millions of ads; running campaigns in over 45 countries”
From PleasureRadio.fm.: ‘What should one do if one wanted to start with Reporo?’
“If you have a website and don’t monetise your mobile traffic, which usually accounts for between 5% and 10% of website traffic, you can redirect this mobile traffic to our offers; thus driving your incremental revenue. Moreover, you can also run an advertising campaign that sends your banners across mobile sites that target your ideal consumer, in order to generate your sales”
From PleasureRadio.fm.: ‘How much revenue can one make?’
“It all depends. The most important aspect is your billing mechanism. To improve conversion, it is easier to have operator billing. Then you simply click ‘yes’ when you want to buy vids and pics; that way the cost is directly debited onto your mobile bill, rather than fiddling around with your phone by inputting your credit card details before making a payment”
From PleasureRadio.fm.: ‘Your partnership with Mikandi’
“Mikandi is an adult app store where customers can go and buy adult-based apps. Reporo is now delivering ads on Mikandi apps, so that app owners can monetise their traffic”
From PleasureRadio.fm.: ‘Upcoming Shows’
“You can find us at InterNEXT in Las Vegas, XBIZ LA, Barcelona European Summit and at The Phoenix Forum”
For full interview of Andrew Turner please visit www.PleasureRadio.fm under “Program Archive” or click here
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